It’s not your imagination; the prices of your favorite beauty products keep on rising. It’s no wonder that everyone is out here searching for dupes.
These days, you’d be hard-pressed to find high-quality makeup and skincare for less than $15 anywhere other than e.l.f. Even fellow drugstore brands are now charging upwards of $20 for a foundation. And while that’s still a steal compared to luxury brands, it doesn’t hold a candle to e.l.f.’s ultra-low prices.
Don’t think that because e.l.f. is cheap you’re sacrificing quality. On the contrary, Amazon reviewers swear these affordable e.l.f. alternatives perform at the same level as anything you’d find in a Sephora. In many cases, reviewers prefer them to their former favorites from Anastasia Beverly Hills, Charlotte Tilbury, Milk Makeup, Tatcha, Elemis, and more.
Not long ago, e.l.f. announced they acquired Rhode, which is proof that the drugstore brand’s success can be attributed to more than just its reputation as a “dupe brand.” E.l.f. seems to have accomplished the unattainable: creating affordable makeup and skincare that rivals the performance of its high-end counterparts, without the steep price-tag.
From gripping primers to blurring powders, these e.l.f. products outperform luxury beauty, according to reviewers.
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